A massive environmental awareness and ecological conservation programme, covering 5,000 schools in 70 cities, was launched today by leading confectioner, Parle products.
The campaign ''Parle My Green Planet'' will be executed across various levels from school students to environmentalists to media professionals and through them educate and empower everyone about the cause of environment conservation.
The plantation drive to go green will focus on collection of wrappers off the streets across the more than 70 identified towns.
The class that collects maximum wrappers will get the ''Green Class of the School'' and the school collecting maximum wrappers will get the title ''Green School of the City''.
Speaking on the occasion, the Company's General Manager Praven Kulkarni said ''With this program in place, Parle Products aims to adopt the cause of a greener planet, and by involving children who are rightly the future of our society we look forward to encouraging and inculacting in these children a sense of purpose and responsiblity.'' The campaign aims to educate individuals how much our environment is in threat, and how simple individual efforts can go a long way in preserving nature and avoiding further environmental deterioration. ''It is therefore natural for us to return the favour to a generation that has helped us grow, by providing a cleaner and greener plant so that company has conscfiously chosen to take an action oriented path to help clean up, so that future generations can look forward to a cleaner and greener environment,'' said company's Group Product Manager Mayank Shah.
The company has tied up with Big FM to provide more information about the campaign.